Goals: Make Them RISKY & EXCITING

business growth goals Feb 23, 2018

You’ve heard of SMART goals, Specific, Measurable, Actionable, Realistic (or Reachable) and Timely. But have you heard of SMARTER Goals? SMARTER stands for Specific, Measurable, Actionable, RISKY, Timely, EXCITING, and Relevant. Why would we recommend Risky and Exciting goals, instead of Realistic or Safe ones? Well simply put, they motivate you more.

In his book “Your Best Year Ever” Michael Hyatt details the idea behind SMARTER Goals. Having elements of risk and excitement involved keeps you interested and engaged in a way that the traditionally taught SMART goals can’t quite deliver.

A Risky Goal

Let’s first focus on the idea of Risky Goals, by looking at it’s opposite, Realistic Goals. Realistic is not inspiring. We don’t sell products or services by offering our customers average. Our customers aren’t drawn in by average service or average products. So if we want our objectives to contribute to elevated success, we have to expand...

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